I’ve always believed that names matter. A good name should communicate the vital characteristics of a person, place, or thing. I love taking apart words to understand what they really mean. Just like I enjoy taking apart technology to understand how it really works.

When it came time to name my own company I asked myself who I am, what makes me unique, and how I could embody that in a single word people would understand. Polyphronetic is the word I coined.

It intentionally looks like a Greek word because its core is polyphron, an epithet of the Greek god Hephaestus. The smith. The crafter. The innovator. The god who built things and tinkered. Polyphron means the many talented, having many experiences, inventive and ingenious. A borrowed name from myth, but it wasn’t unique. It wasn’t mine yet.

The English word frenetic shares the same root, phron. For me it means always moving, changing, full of energy and potential, maybe a little wild but productive. Combine the epithet with that energy and you get Polyphronetic, the descriptor I hope embodies me and my work.

I am proud to be a jack of all trades. Broad experiences from my upbringing and education carried through into my professional life. I have always enjoyed creating new things, connecting disparate concepts in novel ways to drive innovation. The perfect should never be the enemy of the good, but good enough never is.

I hope what you see in the name is the same thing I do, and that you want to work with someone who cherishes the small details that make the world beautiful.